When I look at the business landscape in Spain, I find lot of similarities with the United States during the 1950s and 1960s. Nowadays; the Instituto Nacional de Estadistica reports that 3 million enterprises are registered in Spain, of which, 97% are small/mid-size businesses (PYMES) and 72% are family owned. If we take into consideration that only 30 million habitants are in working age (between 18 and 65 years old), we are saying that roughly 1 in 10 people is a business owner in Spain. There is not specific data for Madrid but I can assure you that this percentage is greater in rural areas where families found small ventures and by contrary, the percentage is smaller in cities where big corporations do most of their hiring and competition is greater among smaller businesses. It is therefore surprising that in a country with such a big entrepreneurial mindset, we are only recently realizing the value of an executive education. Exactly, how important is it?
As early as the 1960s, David Landes among others at Harvard University realized a study pointing out how professional management was a key factor in the rise of U.S. economy compared to that in France and the UK and how business schools had worked to identify the source of success and had trained these managers accordingly. In “Common stocks and uncommon profits” by Philip Fisher, the author writes about how U.S. businesses couldn’t be valued by financial statements any longer and that proper management accounts for a big part of the decision process when choosing an investment. In fact, Fisher’s work, considered the father of growth investing, managed to influence Warren Buffett’s investment decisions by explaining how business education and the importance of research (I+D) had changed the corporate landscape.
In Spain we live a unique situation. Big corporations, long having to compete at a larger scale, have realized the importance of a business education. They cover expenses for Executive MBAs, Masters in Marketing, Strategy, Management and so on. On the other end, we live in a country where 72% of the ventures are family owned who regards the corporation as a personal possession where interests of outside stockholders are largely ignored, and therefore, no consideration is given to the problem of management continuity or corporate education. This is changing, as the world becomes smaller thanks to globalization and competition increases accordingly, small businesses are failing and management is looking for ways to keep up with today’s big corporations never-ending search for improvement, even going outside its own organization to consult and/or hire new talents.
This new talent is mostly coming out of business schools, where they are trained in finance, corporate management, ethics, decision making, marketing, and the value of research as a tool to grow profits and compete in a global marketplace. The changes coming to the business landscape in Spain are immense, ending an age of autocratic domination to begin an era where management engages stockholders and promotes continuous research. Executive education could plant the seeds to finally allow Spain to increase its spending in research and development (I+D), possibly leading to the biggest increase in profits, productivity and entrepreneurial activity in recent history. After all, it did happen in the U.S.
Is the company’s return on equity above average?